'Creating Shared Value'


Creating Economic Value


by Creating Social Value



Strategy means that to be succesfull, a company must create sustainable competitive advantage through a special value proposition that meets the needs of the customer. Strategy solutions for innovation and growth: reconceiving products and markets, redefining value chain productivity, local cluster development.

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Innovation can be viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. The innovation value chain exists three phases: 1) Idea generation. 2) Conversion. 3) Diffusion. (Hansen & Birkenshaw 2007)

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Negotation is an important part of getting ideas and strategies suitable for value@costomer and value@company. Five Harvard Negotiaton Rules. 1) Do not bargain over positions. 2) Separate the people from the problem. 3) Focus on interests not positions. 4) Invent options for mutual gain. 5) Insist on using objective criterias.

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The most important goal is implementation of ideas and strategies to assure development and progress. Succesful implementation will create value and is adaptable to changes and actual developments. Also available for Interim assigments in Buying, Sourcing and Category Management in retail and FMCG.

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Specialising in creating shared value

The concept of shared value (Michael E. Porter) can be defined as policies and operating practices that enhance the competiveness of a company while simultaneously advancing the economic and social conditions in the communities in which it operates.

This concept rests on the premise that both economic and social progress must be addressed using value principles. Value is defined as benefits relative to costs (not just benefits alone). Creating shared value is integral to the profability and competitive position of a company. It leverages the unique resources and expertise of the company to create economic value by creating social value (Porter, 2011).

My experience

My experience is built on foodretail and FMCG; I worked as Buyer and Category Manager at supermarketchains C1000 and Jumbo. Experience in Entrepreneurship, Category management, Purchasing and Buying for both fresh en dry foods. Also experienced on (private label) supplier site.

A unique combination of working experience and general education in economics and management. I prefer the combination long term strategies and operational efficiency. My goal is giving the best possible quality to another you would receive yourself.

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