My mission

I believe that everything in the global community (nature and humanity) is interconnected. Humans have a great responsibility to respect this and live with it.

That is why working together and sharing knowledge leads to connections and better results. Everyone of us can bring his own value, qualities and contribution to create a better world and making progress.

In my vision our work is both highly systemic and deeply personal. The kind of leadership we need now is servant, combined with stewardship and entrepreneurship. Serving People, Planet and Profit.

Creating Shared Value.

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'The Golden Circle'

Simon Sinek, an ex-advertising executive and author, is perhaps best known for his concept of the Golden Circle. The concept revolves around the thought leadership and messaging approach utilized by some of the world's most exciting leaders and brands - the Wright Brothers, Apple, and Martin Luther King Jr. - which, as Sinek puts it, "starts with the why."

According to Sinek, most people communicate by starting with the "what" they do aspect and eventually work their way back to talk about "how" and "why" they do what they do.

However, companies that are universally identified as unique and successful communicate with an "inside-out" type of thinking, observes Sinek. They start with the why and only then do they move on to talk about the how and what portions of what they do.

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I help companies and people to find their uniqueness and strengthen their abilities so that we can make sustainable progress


Stimulating social entrepreneurship. Helping companies and people to advise and create sustainable connections to improve quality of life. Creating a better balance in Food/FMCG between People, Planet and Profit.


Innovation and Restore Value Management, Business Development, Category Management, Buying and Sourcing, Interim assignments and management consulting in retail and FMCG.


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